02 mar
Avature
Bogotá
Technical and strategic knowledge to design, implement and optimize automated marketing campaigns.
In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world.
Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.
Your role and responsibilities Senior consultant, expert in Salesforce's Marketing Cloud tool, responsible for designing the campaign days for each of the campaigns, setting checkpoints and making adjustments based on the results obtained.
Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise Automation and advanced segmentation to personalize the customer experience.
Improved email deliverability (IP warming, SPF, DKIM, DMARC).
Metrics analysis and reporting with Marketing Cloud Intelligence (Datorama).
Compliance with regulations such as GDPR and CCPA.
Preferred technical and professional experience Mail Studio: Creation and personalization of emails with AMPscript and Dynamic Content.
Journey Builder: Automation of customer journeys based on data and triggers.
Automation Studio: Programming of processes such as data import, segmentation and sending.
Data Extensions & SQL: Creation and management of relational databases within SFMC.
Contact Builder: Data modeling and relationships between data extensions.
Cloud Pages & Landing Pages: Creation of web pages and forms with HTML, CSS and AMPscript.
Mobile Studio: Configuration of SMS and push notifications.
Advertising Studio: Integrations with social networks and custom audiences.
ABOUT BUSINESS UNIT IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation.
With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world.
Our people are focused on accelerating our clients' businesses through the power of collaboration.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that dedication to our clients' success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career,
you'll be encouraged to be courageous and experiment every day, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
OTHER RELEVANT JOB DETAILS For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title: Salesforce - Marketing Cloud Consultant Job ID: 14855 City: Bogota Country: Colombia Work arrangement: Hybrid Area of work: Consulting Employment type: Regular Contract type: Regular Position type: Professional Some travel may be required based on business demand Shift: General (daytime) Is this role a commissionable/sales incentive based position?#J-18808-Ljbffr
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.