DV-362 Digital Marketing Strategist [top Draw]

DV-362 Digital Marketing Strategist [top Draw]

**Top Draw is looking for a Digital Marketing Strategist!**

You’d be responsible for delivering on engaging, results-oriented digital marketing strategies and providing strategic direction for customer-intimate projects and retainers that are designed to achieve our clients’ business objectives.

**A Bit About Us**

At Top Draw, we create remarkable digital experiences that amplify our client’s business results.

For 27 years, our marketing agency has shaped award-winning and strategic brands, websites, online advertising campaigns, and social media.

Headquartered in Edmonton, Alberta with a team of 20+ experts, we partner with diverse clients from across Western Canada.

When you choose a career at Top Draw,



you’re always learning and growing alongside a talented team of marketing professionals.

Creativity, critical thinking, and role ownership - are just a few of the qualities celebrated and rewarded here!

**Our Values**

**Our values guide all aspects of our culture.

They extend into how we work together as a team, with our clients, and with our community at large.**
- ** Engagement - **Fuelled by raw passion, we are changemakers shaping a digital revolution
- **Level Up - **The urge to explore is in our DNA.

Every day, we seek the edge, so we can uncover untapped digital potential.
- **Accountability - **We take ownership of everything we do, because we live to deliver remarkable results.
- **Teamwork - **Beyond all the tech and data, we’re here to connect real people, with honesty and true collaboration.
- **Empowerment - **We break down barriers to give you the freedom to lead your own way forward.

**What we'll give you**
- Work from home, from anywhere in the world
- Flexible work arrangements
- Competitive pay, earn in USD or CAD




- Professional development opportunities

**Key responsibilities**
- Service Agreement Account Strategy
- Digital Consultation
- Website Strategy including IA development
- Digital Marketing Strategy

**What you'll do**
- Meet with the service agreement clients every 4 months to review andgain clarity on the client’s business and digital marketing goals
- Provide initial sales approaches that allow client partner goals to be reached
- Work with Brand Strategist, Content strategist and SEO/Digital Ads lead to ensure client partners' goals are achieved through ongoing service agreements
- Develop customer intimate digital marketing strategy for new and when required existing Top Draw clients based on industry research and data from the client’s digital assets which is to include:





- Positioning statement and/or differentiators
- Audience information either as buying personas or audience trends/research
- SWOT
- Goals for the business and digital marketing
- High-level strategy of obtaining the digital marketing goals
- Campaign concepts
- Implementation plan including recommended platforms with budgets
- Work with client partners and internal Top Draw team to ensure DM efforts are aligned with the client’s digital marketing goal(s)
- Develop PPC Direction documents to share with 3rd party providers to manage ad campaigns across Google, Facebook, Twitter, Linked

In etc.
- Create SEO Audit presentation and checklist templates for 3rd party providers to conduct website SEO Audits




- Create Digital Marketing Strategy Direction documents that outline the high-level plan to achieve the client’s digital marketing goals
- Peer review the monthly insights reports to ensure the strategies of the accounts are working, confirm the recommendations are within scope and if/when needed use the information to pivot the work in the work plan
- Develop website strategies and research-based Information Architecture for website projects and as needed for ongoing service agreements
- Go-to resource for both internal and external teams for understanding how digital marketing can help our client partners
- Check into existing DM campaigns for potentially missed growth opportunities
- Facilitate workshops with client partners, as needed, to help inform potential DM strategies
- Work with Team Lead to ensure internal processes and approach to campaigns maintain industry-leading quality




- Develop SOPs while investigating opportunities to bring in efficiencies (for SOPs unrelated to SEO or Digital Ads services)
- Ad hoc tasks assigned by the Strategy Director

**What you'll bring**

**Hard Skills**
- Degree in Business, Marketing or a related field
- 5+ years experience in a digital marketing role
- Strong understanding of Word

Press, Woo

Commerce, Shopify, & other CMS platforms
- Experience using Google Analytics, Google Tag Manager, Google Search Console
- Understanding of HTML, CSS, and Java

Script
- Experience with any other high-performance digital marketing channels and tactics
- Exceptional knowledge of SEO, Paid Search and Social Media Marketing
- Have a clear understanding of SEO’s role in an integrated website development and digital marketing strategy
- Experience with visito

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.co/empleo/47737088/dv-362-digital-marketing-strategist-top-draw-bogota/?utm_source=html